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An SEO audit is important to find and fix errors, take advantage of opportunities, and improve your site’s overall performance. Once these types of content start ranking, they tend to naturally earn more and more links over time, pushing them—and your site—even higher in search results. The wrong way to create category pages is to simply list your latest posts, or a list of relevant products. The best category pages typically have their own unique content, relevant answers to questions, and links to sub-topics and related pages. On the web, over-optimization like this doesn’t appear naturally, unless an SEO deliberately puts it there.
Improve your site’s user experience
You input your domain, add up to 10 keywords, choose the search engine, and get a quick look at where your site stands. Google Analytics complements your SEO efforts by providing comprehensive data on user behavior. You can track metrics like bounce rate, session duration, and conversion rates to identify how traffic interacts with your site. This analysis helps you make data-driven adjustments to further improve your SEO strategy. With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape.
Pick Keywords (Topics) that are Easy to Rank for
So go ahead and run your site through site speed tools like PageSpeed Insights (above) and WebPageTest.org. They are free and give you a detailed outlook to help clean up any technical issues on your domain. Second, aim to create long-form content that comprehensively covers your target topic. On-Page SEO is one of the FASTEST ways to improve your Google rankings. Google uses algorithmic processes that consider many different factors to evaluate the quality, relevancy, and utility of an answer to a search query. In this post, I’ll show you EXACTLY how to get higher rankings in Google.
These are all metrics Google considers when ranking sites and creating longform content is your best bet to achieving positive results. Carly Hill, Operations Manager of Virtual Holiday Party, a Team Building brand, shared an example with us. She targeted “Virtual Christmas Party Ideas” — a long tail keyword. They created content around it which ranks top five on Google.
- However, it’s good practice to add internal links from other relevant pages whenever you publish something new.
- Use tools like Google PageSpeed Insights to analyze your site’s speed and implement recommendations to enhance performance.
- As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis.
- You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial.
- The quality and relevance of your content matter more than word count.
- Your store structure and data help Google classify your store and better understand your content (and products).
That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. If a website writes on the topic of pets, an article about “cars” won’t do well BHS Links (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day. The more advanced the algorithm gets, the more frequent the updates. In 2018, however, there were over 3200 changes – which averages out to about 9 updates a day.
This question type can be used to understand your attendees’ preferences and to ensure that you’re offering the right mix of events. You can also connect your Google Forms to Google Sheets by clicking on the green spreadsheet button. This is great if you want to analyze your data in more detail or share it with someone else. When you start collecting responses, you can view them by clicking on the “Response” tab. This will show you a Summary of all the responses that have been submitted. You can click on the “Individual” button to view a specific response in more detail.