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What do you need SEO to do for your business and what do you want that to look like? The next most important questions to consider are what’s your budget and what’s your capacity? Do you have the money to spend on a full-service agency or can you simply have someone set it up for you to maintain? Go with the company that meets your needs, is within your price range and has glowing reviews from others who have used them.
GMB Optimization
BrightLocal’s auditing tools crawl 300+ data points across local search, citations, and Google Business Profile to flag issues—and highlight your biggest opportunities to improve. We’ve helped optimize the online presence of thousands of small businesses to get ahead of competitors and win more customers, all at an unbeatable price. Hiring an SEO company rather than a freelance SEO expert is preferable. While an individual may lack experience or have time constraints, a company has multiple employees with the necessary skills and sufficient time to address all your SEO requirements. Also, agencies have more sophisticated technology tools and techniques that ensure the service quality and ability to grow with your business. SEO is an ongoing process that requires continuous monitoring and adaptation according to users’ changing needs and search behavior.
Your SEO consultant, however, can alert you to online issues and provide advice. Whether you’re managing a high- or low-ranking site, you may struggle with lead generation. You may find yourself attracting low-value leads, for example, or zero leads. For perspective, the top three search results attract 75% of all clicks.
Improved website content
This gives you the perfect opportunity to capitalize on the trend with new content. You can also compare different time periods, like this month vs. last month, or SEO Anomaly year over year. I check this part of the tool every single day, because SEO Gets makes it so easy to spot trending keywords. You can see which ones are rising and which are falling, and by how much. And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining).
SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning. With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition. If you have existing keyword targets, we can analyze your choices and your performance for each of them here; otherwise, we can help you generate a vision for the future.
- Search engine optimization (SEO) is an impactful digital marketing strategy with a track record for delivering a return on investment (ROI).
- The duration of an SEO audit can vary depending on the size and complexity of your website.
- As search engines refine their understanding of user intent through algorithm updates, staying current with best practices is essential to maximize your search visibility.