How to Audit Your Website for SEO: A Step-by-Step Guide for 2025

How to Audit Your Website for SEO: A Step-by-Step Guide for 2025

While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. Detailed shows technical SEO elements that may affect a page’s performance, like schema markup and hreflang attributes. This saves me time when I’m trying to understand what makes top-ranking pages successful. Most of the time, I either run a full site crawl or focus on a specific list of URLs.

SEO audit

The Benefits of SEO Auditing

SEO audit

Issues like broken links, looped redirects, or robots.txt misconfiguration can hinder your site’s crawlability and prevent you from ranking well on the SERPs and getting organic traffic. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. Crawling your site mimics search engine bots indexing pages to surface technical problems impacting organic performance. Semrush’s Site Audit is an excellent free crawler that creates detailed SEO audits tailored to different experience levels. Conducting a thorough SEO audit for your enterprise is only the beginning. It’s best to do a basic SEO audit monthly and a comprehensive audit several times per year.

SEO audit

Check Your Site’s On-Page SEO

Running SEO Anomaly a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance. For example, suppose a site is penalized by Google because of thin content.

  • That’s why our SEO checker looks at your server, plus your website’s technologies.
  • With an SEO audit, you too can ensure your website always stays in compliance with Google’s Webmaster Guidelines, regardless of the kind of site you have.
  • Our process is scalable, regardless of the size of your website content.
  • These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source.

How to Audit Accessibility

SEO audit

Geoff is a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe. A long-time friend of Sitebulb, Geoff has even spent some time as part of the team, which clearly explains why he loves (or hates?) doing SEO audits. We all know of instances where the actions from a single audit finding has resulted in an amazing uplift in rankings/traffic/sales. But audits present a ‘Catch 22’ of not knowing what’s there until you do the audit. One such area of issues which has taken on increased importance over recent years is that of toxic links.

Utilizing faceted navigation brilliantly may be the single thing separating the top sites from the pack. Only pages that align with search volume are offered to be indexed and all of the key On-Page elements mentioned above update to the long-tail target. If each filter generates a new URL without substantial demand, it can result in Google crawling and indexing duplicate content or unnecessary URLs.

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