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In this article, you will learn about how Google ranks websites, the different types of SEO, and various SEO techniques you can use to improve your ranking. A list of 10 key SEO best practices to improve organic traffic and rankings, focusing on on-page SEO optimization strategies. Keywords are the words and phrases that people use to search for information online. By understanding which keywords are relevant to your business and your customers, you can create content that is more likely to be found by those who are searching for it. White Hat and Black Hat SEO are two different approaches to search engine optimization (SEO). White hat SEO is based on using ethical, transparent techniques to build your pages’ rankings.
Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors. What’s important to know when having SEO explained to you is these factors have different weights. If you’re curious to learn more about Google and its impact on SEO, check out our timeline of Google algorithm updates. Set up Google Analytics 4 (or an alternative analytics tool) to track SEO metrics like organic traffic and conversions.
Masters In Marketing
And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff. And now that your content is optimized for shares, you want to make sure your page’s on-page SEO is good to go. Well, you could re-create that dead resource on your site and replace the dead link in Wikipedia with a link to your site. You see, when a Wikipedia editor stumbles on a dead link, they don’t delete the link right away. Not only that, but Emil wanted to share his great content with the Backlinko community.
How To Get Started With SEO
We’ve already mentioned how images can help drive traffic to your site via Google Image Search. Visual content such as featured images, screenshots, graphs, and charts can also help break up your text and clarify content. Check Google to make sure your page is ranking in the position shown. If a featured snippet already appears for another website, it will give you an idea of what you’re up against. Content pruning is an art, and we’re not recommending that you go ahead and delete half of your site’s posts.
Now is the best time to build an SEO-first media company because most don’t think it’s possible, so they’re not even trying. Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities. This link then goes to a landing page that shows you how SEO Anomaly to start creating this workflow with Zapier. Next up is a popular one that most people in marketing know about — Zapier.
- In addition to linking to your homepage in social media profiles, you should also be regularly sharing your blog posts with your feed.
- These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.
- It also offers a guide to fix duplicate content to make your SEO strategy successful.
- In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee.