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If you want to prioritize fixes, sort the report by estimated organic traffic from high to low. Google search results come from its index, which is a database of hundreds of billions of webpages. Your pages need to be in this index to stand any chance at ranking.
See what keywords you rank for
The audit report should clearly outline key findings and prioritize suggested actions, giving you practical insights for improvement. This information empowers you to make strategic decisions, focusing your efforts on the areas that will have the greatest impact on your bottom line. An SEO score measures a website’s overall technical SEO health and its ability to compete in organic search. Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s. The software crawls your site and analyzes your website’s log files to create a comprehensive report. Much of your SEO performance depends on the meta data you include throughout your site, including the page titles and descriptions you provide for your individual pages.
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Your traffic rank shows your website’s popularity in the world, and SEO Anomaly your visitor localization gives you information on the other countries where your website is popular. Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Don’t worry, though, we’ll send your SEO report to your email address as soon as it’s available. Discover images with missing alt text and images that you should compress in your SEO Checker report.
Optimizing core web vitals improves SEO because Google explicitly uses these metrics as ranking factors in its algorithm. Websites that provide better user experiences, as measured by core web vitals, receive preferential treatment in search rankings. Additionally, improved Core Web Vitals lead to lower bounce rates, higher engagement metrics, and increased conversion rates, which indirectly boost SEO performance. Analyzing your backlink profile strengthens your SEO strategy by providing critical insights into your website’s authority, relevance, and competitive positioning. The best way to improve this score is to check the errors on our auditor first. Another key element to improving your score is to limit toxic backlinks, create earned backlinks through quality content, and consider securing relevant niche links to your website.
Another way to check how well your page renders to Google is to view the cached version of a few important page templates. You can view this after searching for the page and clicking the option next to the URL to view the cached version. Rendering involves how Google views and displays your page’s content and code.
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Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website. Since websites are ever-changing, it’s easy to miss best practice elements that can help to move your results forward. Auditing can be a great way to catch these items, as well as find outdated practices that could be holding your website back. For internal links, you should ensure that all the pages you link to are active and accurate. If it’s the latter, Google will be able to tell that you’re the original source. However, you must make sure that you use original content on each page of your site to avoid duplicate content.
I’ve also tested dozens of others and researched dozens more SEO tools, both for my own use and for the purposes of finding the best for this list. So I can attest that each one is a quality option that should more than meet your SEO auditing needs. There’s a healthy bit of hair-splitting that goes on with naming SEO tool categories. SEO audit software, SEO rank trackers, keyword research tools, and more general SEO tools have a lot of crossover because the companies that do one thing well tend to do other things well, too. I’ve used plenty of SEO audit tools in my career, and to help you pick the right one for your needs, I spent even more time testing the top options.
- And sure, you could just re-crawl a website or webpage every time you want an update, but round-the-clock updating makes it a more complete data hub.
- Off-page SEO, primarily your backlink profile, is the next critical area.
- Your baseline should include critical metrics like organic traffic, keyword rankings, and conversion rates.
- I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick.
To find out what the best next steps are, you need to look at the data. These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use the Backlink Audit tool to get a clear picture of your link profile’s health.